Request a copy of Dennis McGinn's new book, "Inventory is a Waste"

Inventory is a Waste Book

Build a speed-to-sale culture to engage customers better

Learn from top performing dealers about their best practices used to increase efficiency.

Previously Released

Request a Copy of our Recon T2L Book

Learn why Recon T2L speed to sale matters today more than ever and how to Increase Your Per-Vehicle Revenue and Inventory Turn.

About the Author

Author Dennis McGinn

Dennis McGinn

Dennis McGinn is the founder and chief executive officer of Rapid Recon, the creator of time-to-line (T2L) workflow software for automobile dealership reconditioning departments. Today, more than 22,000 users have adopted the T2L culture and technology to increase used car inventory turn and improve per-vehicle revenue. 
Prior to starting Rapid Recon in 2010, McGinn leveraged a 21-year management career with Hewlett-Packard, during which time he became proficient in applying the principles of continuous process improvement while working with advanced manufacturing software for major automotive OEMs. 
He is the author of two seminal text books on rapid reconditioning, his first, RECON T2L – The Starting Line for Reversing Margin Compression, and his newest, released at the National Automobile Dealers Association annual convention and exhibit in February of 2020, is INVENTORY IS A WASTE – Why Recon T2L Speed to Sale Matters Today More than Ever. 

855 El Camino Real
Palo Alto, CA 94301
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Support: 650-322-0600 ​


Our easy to use cloud based application can be customized to accommodate and improve your current workflow processes, along with quick updating to meet your changing needs. From the very first day your Process Performance Manager works with your staff to make sure your system design meets your dealerships specific requirements, then provides ongoing training and feedback to help you reach your target Time To Market performance goals.​


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